About Nerdla
A focused studio for software that has to work.
Nerdla, Inc. is a software engineering studio incorporated in Delaware. We design, build, connect and operate systems for businesses — and we build and run our own commercial products.
We’re deliberately small. That means senior attention on every engagement, and it means we take on a limited number of projects at a time.
Founder
Cecil Reid
Founder & CEO
- building production software
- 19+ years
- Individual experience
“I’ve always loved the moment when an idea becomes real, when the sketch turns into something that works. Nerdla is built around that feeling.”
Cecil has spent 19+ years engineering production systems across finance, payments, commerce and AI — from payment verification and marketplace platforms to accounting integrations, cash ledgers and native Apple apps.
That figure is Cecil’s individual experience, not the age of the company. Nerdla is the studio he founded to bring that experience to clients and to its own products. It’s also why the work here leans toward the unglamorous parts of software that decide whether a business can trust it: transactional integrity, integrations that don’t drift, and systems someone can still maintain years later.
What we hold ourselves to
Seven principles, applied to every line.
- 01
Precision
Correctness first — especially where money, inventory or customer data are involved.
- 02
Reliability
Explicit failure handling, retries and idempotency designed in, not patched on.
- 03
Simplicity
The simplest architecture that will hold up. Nothing clever for its own sake.
- 04
Maintainability
Code, documentation and handover your team can live with for years.
- 05
Business understanding
We learn how the business works before we decide how the software should.
- 06
Thoughtful design
Interfaces that respect people’s time, built with the same care as the backend.
- 07
Long-term quality
We run our own products, so we design for the day after launch.
Why products matter
We understand the whole lifecycle because we live it.
Invoiceur and Permint aren’t demos. Shipping and operating them — pricing, App Store review, payments, support — shapes how we advise clients.
Product strategy
Engineering
Launch
Customer acquisition
Monetization
Operations
Start a conversation
Tell us what you're trying to fix.
Describe the problem in a few minutes. We'll read it properly, tell you honestly whether we're the right fit, and — if it makes sense — book a 30-minute discovery call.